In this episode of The Big Dog podcast, host Josh Wilson and his son Logan discuss the importance of advertising on Google for business growth. Josh emphasizes that advertising on Google, particularly through pay-per-click campaigns, has the potential to generate immediate and valuable leads for businesses, especially in the home services industry. He highlights the significance of targeting the right audience and capturing hot leads who are actively searching for specific services on Google. Josh emphasizes that investing in pay-per-click advertising on Google can yield better results than traditional marketing methods such as direct mail or magazines. He encourages business owners and salespeople to consider implementing pay-per-click campaigns as a powerful tool to scale their businesses effectively.
4:06 We're talking SALES
7:46 Anyone searching for what you do is a HOT LEAD
9:09 Go on Google
13:11 It's not about the volume of people, it's about the right people
16:07 If You're Gonna Scale You've Gotta Spend